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Graphic Design Lead

Our Mission


Happiest Baby is a mission-driven company helping parents raise healthy, happy children, and saving lives. We make SNOO, the world’s first smart sleeper and the safest baby bed ever made—proven to add 1-2 hours of sleep per night—and develop landmark products, content, and services. 


Our CEO is the renowned pediatrician, Dr. Harvey Karp, author of the best-selling parenting guide,The Happiest Baby on the Block. SNOO was built with a team of MIT engineers and celebrated designers. It is the most awarded baby product in history and has been exhibited in 5 of the world’s top art museums (e.g. SF MOMA, London Design Museum). 


Your Role


Happiest Baby is looking for a talented Senior Design Lead with curiosity, experience, and a proven track record in designing multi-platform solutions across various channels (including web, mobile, email, social, print). 


As a Design Lead, your work will be foundational to all marketing and product visuals.  You’ll combine versatile aesthetic sensibilities (particularly sophistication and whimsy), mastery of design-related tools, great attention to detail, commitment to quality, love of collaboration, and a passion for working on projects of high purpose with focused and good-spirited teammates.


This position will report to the EVP of Brand Development.




Responsibilities include, but are not limited to: 

  • Brainstorm and collaboratively develop art direction of marketing campaigns 
  • Design original pieces, including illustrations and infographics
  • Maintain brand consistency throughout all marketing projects
  • Keep up-to-date with design and digital trends, contemporary tools and best practices
  • Manage projects through conceptualization to on-time, final production (e.g. sales literature, advertising, website, social, presentations, newsletters, trade show materials/displays/graphics, product packaging, marketing collateral, brochures, websites, user manuals, logos, website layout) 
  • Conduct press checks for important print collateral projects
  • Maintain organized files and archive projects as needed, according to department procedures
  • Source and manage outside design agencies
  • Work closely and collaboratively with the founders, marketing team and agencies
  • Manage and enhance our brand guidelines across platforms, ensuring consistency of brand and visual identity
  • Manage junior designers 


Desired Skills, Experience and Requirements


  • 4-5 years of relevant experience
  • Mastery of Photoshop, Illustrator, InDesign
  • Background in multi-platform marketing design (product packaging design experience, a plus)
  • Strong project management skills, ability to see projects through from inception to production
  • Good brand instinct and intuition
  • Ability to meet deadlines of a high-pressure environment and work long hours when necessary
  • Thrives in a fast paced, highly-collaborative environment that requires the ability to multi-task, execute many high priority initiatives and navigate ambiguity
  • Elevated attention to detail, creative thinker and problem solver with great communication skills
  • Team player dedicated to continual learning who sees critical feedback as an opportunity to improve and flourish 
  • Consumer products, ecommerce and startup experience preferred
  • Bachelor’s degree required
  • Experience with app design a plus (but not required) 




  • Competitive health/dental/eyecare plan
  • Daily catered lunches
  • Take-what-you-need vacation
  • Dog-friendly environment
  • Indoor-outdoor workspace
  • Working with a great team that is literally saving babies’ lives!


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